THE WHICHEV VIEW: Is Dacia about to shake up the European EV market? - Fleet Summit
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  • THE WHICHEV VIEW: Is Dacia about to shake up the European EV market?

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    By WhichEV

    Back in 2019, WhichEV carried a story that quoted the (then) CEO of VW saying that electric vehicles would require something like 40% fewer parts than traditional petrol/diesel cars… and that this would provide huge cost savings in the future.

    It was ‘in the future’ because of the massive cost of batteries – and only once batteries became cheaper/power trains become more efficient – that prices might fall.

    It can be argued that ever since then BMW and Mercedes have both struggled to put a competitive option in the market.

    Looking at the ‘UK Top 10 Best Selling Cars’ over recent years, the average price is under £26,000, while the most popular car was a Ford Fiesta and the top 10 were basically all petrol/diesel (with the possible exception of the Tesla Model Y).

    At the same time, the average price of the advertised EV has been closer to £48,000

    Mercedes/BMW et al have all been complaining about ‘slow demand’ – without taking into account (a) the recession, and (b) the fact that their cars are £10-20,000 more expensive (like for like) as other EVs – because of battery costs

    Something needs to give in the market

    Someone needs to step in/up and release a highly affordable new EV – with 4 doors, sensible range – and a low, low price

    Cue Dacia.

    Using previous generation tech/batteries, this car should do around 115 miles, but they are claiming up to 137 mile range.

    Remember, that data suggests that the average city-dwelling Brit drives around 20 miles a day – so this is nearly 1 week’s range ‘around town’.

    The smaller battery means that a ‘stripped down/entry level’ version will be close to £16,000 – which COULD translate to a lease price around £120 a month.

    In Europe, they will be releasing a mini-van version, with rear seats taken out for more cargo space – which could be good for local traders/handymen etc.

    Read more on this story over at WhichEV…


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