analytics Archives - Fleet Summit
Posts Tagged :

analytics

A cleaner, greener fleet – How Asda is reducing emissions through driver engagement 

960 640 Stuart O'Brien

Partnering with Lightfoot – the UK’s leading provider of in-cab driver coaching and engagement technology – has helped Asda on its journey towards net-zero, with the supermarket now saving an incredible 2,482 tonnes of CO2 per year through its grocery delivery fleet.

It’s all down to the unique technology offered by British green-tech company Lightfoot, which provides real-time feedback for safer, more efficient driving; and a rewards-based system to incentivise and engage drivers from the get-go. Many Asda drivers are now using their Lightfoot app on a daily basis and have already won prizes including an Amazon Echo Dot and a mini drone, as well as cash prizes totalling over £13,213.

Learn more about Asda’s sustainability journey

Improving driver behaviour: Using telematics for safety & engagement

960 640 Guest Post

By Richard Hemming – VP Customer Success, GreenRoad Technologies 

Did you know that ~94% of accidents are caused by driver error? (Source: NHTSA)

That’s why, if you want to make a real impact on fleet safety, you have to focus on the driver.

The good news is that almost all drivers – given the right tools and incentives, can improve their safety dramatically – even overnight! 

When drivers get accurate real-time feedback about their driving and positive re-enforcement, almost all of them start improving immediately, paying more attention to the road and driving more carefully. This strengthens the fleet’s safety culture, resulting in significant, rapid reductions in accidents (often over 50%), fuel consumption (or charge range for Electric Vehicles) (10%-20%), maintenance costs and risk. And these benefits continue to build over time.

The Challenge: Driver Buy-In
Unfortunately, every fleet has “resistors”: drivers who remain attached to their “aggressive” (our words) or “skilled and confident” (their words) driving styles. Truthfully, no one likes being told that they are poor drivers – particularly not from a manager.

That’s why a real time, in-vehicle self-coaching approach is so important. When drivers are put in control of their own safety, with second-by-second guidance provided by artificial intelligence-powered coaching rather than by an outsider, the drivers are able to independently reach their own goals with minimal management intervention.

Driver empowerment can be taken even higher by adding in gamification elements. Once driver safety is tracked – especially via objective Safety Scores – it can be rewarded with peer and management acknowledgement and prizes. Even simple “leader boards” can work wonders: no one wants to see their name at the bottom of list!

Just Download and Go
Today, any fleet can implement real-time, in-vehicle driver coaching and gamification by simply downloading an app onto their drivers’ mobile devices. And the online world makes competitions easier than ever to run – whether inside a single depot, or company-wide.

The opportunity is literally in your hands. The sooner your drivers “click”, the sooner you will experience the benefits!

GreenRoad Technologies, a leading provider of fleet safety telematics, provides advanced digital solutions for real-time driver coaching and safety gamification.

LinkedIn group – Fleet Management Networking Community https://www.linkedin.com/groups/8694097/

Did you know that ~94% of accidents are caused by driver error? (Source: NHTSA). That’s why, if you want to make a real impact on fleet safety, you have to change the behaviour of your drivers. In this article, GreenRoad’s Richard Hemming, FCILT, discusses how the latest telematics technologies can make it happen with automated tools and apps for real-time driver coaching, friendly competitions and engagement.

#driverbehaviour #safetytelematics #fleetmanageemnt #app

Addressing privacy concerns in driver risk management

960 640 Guest Post

By Ed Dubens (pictured), CEO/Founder of eDriving

Today, data security and privacy compliance are among the most important considerations for practically every business. For that reason, when reviewing digital driver risk management solutions, data security and privacy compliance are critical components of the assessment and planning phase, and can even be the deciding factor in whether a programme is adopted or not.

In many countries across Europe, in Canada and parts of Australasia and Latin America, organisations must seek input and/or approval from employee representatives such as Workers’ Councils or Unions for the introduction and application of new operational processes, technical equipment and software. The purpose of Workers’ Councils and Unions is to protect employees’ rights. German Workers’ Councils, in particular, are well-known for their rigorous standards in relation to employee data.

How does this affect organisations looking to protect the safety of those driving for work purposes? It means that any company obliged to seek such approval for a new driver safety programme, will need to justify the implementation of the programme, and prove it complies with relevant data protection and privacy laws.

Considerations may include compliance with the European General Data Protection Regulation (GDPR); the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA); Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA); the Brazil General Data Protection Law (LGPD); or the New Zealand Privacy Act. Privacy notices, HR agreements, data storage, how location data is used, and so on, will be important discussion points.

As many eDriving clients have rolled out our digital driver risk management programme, Mentor, in multiple geographical locations since Q1 2018, we’ve identified the most prevalent concerns in many different countries, and how to best help organisations address such concerns, not only with leadership and Workers’ Councils, but also with drivers. We’ve also discovered that the word “telematics” in particular, can sometimes trigger privacy alarm bells, and we’ve learned that addressing concerns about such programmes from the outset is usually the most effective way to allay any fears. Common privacy concerns include “is this a surveillance or tracking tool?”, “is location/GPS data visible to anyone other than the driver?”, and “how is driver information shared and with who, both inside and outside the organisation?”

Any organisation looking to introduce a driver risk management and safety programme should not let privacy and data protection concerns stop them in their tracks; after all, an effective driver safety programme is there for the benefit of employees, their families and the communities in which they live and work, and is a means of managing road safety proactively. Similarly, no programme should ever be intended as a surveillance tool, or as a means of introducing negative consequences for being part of the programme.

Questions for organisations seeking approval for a driver safety programme may include:

How will the programme reduce incidents, collisions, licence endorsements and injuries to employees driving for work purposes?

  • Is it GDPR/CCPA/PIPEDA/LGDP/Privacy Best Practice compliant?
  • How and where is driver PII (Personally Identifiable Information) data stored and processed?
  • What information is shared with line manager/HR/safety/peers?
  • What information is sent to leadership and/or corporate teams?
  • What information, if any, is shared with other 3rd parties?
  • Who is the data controller and owner of the programme data?
  • What are the privacy rights of the driver?
  • Is location/GPS information shared?
  • Is the programme tailored to meet the needs and privacy laws of different regions/countries?
  • How does the programme support High Risk Vs Medium Risk Vs Low Risk Drivers and is the approach sensitive to privacy strategies?

Of course, it is also important to remember the reason for looking to implementing such a programme. Every day around the world, almost 3,700 people are killed globally in crashes involving cars, pick-up, motorcycles, bicycles, trucks, buses or pedestrians, according to the World Health Organization. As anyone involved in at-work road safety and risk management knows, driving for work purposes is the most dangerous work activity that many people do. Around the world, governments, councils and other organisations are striving towards a long-term vision of zero fatalities and serious injuries on the roads. The implementation of a comprehensive digital driver risk management programme can help organisations align with this vision, helping them to provide and support a safe and healthy workplace, educate employees on potential hazards in the workplace, implement and enforce appropriate workplace health and safety policies, and do everything reasonable to protect work-related injuries and illness, and correct unsafe actions and conditions.

Discussing privacy concerns at the outset helps allay fears sooner and enables organisations to focus on their business objectives, safe in the knowledge that they are proactively managing a successful safe driving programme that supports a much wider mission of safer roads for all.

About eDriving
eDriving, a Solera company, revolutionised driver risk management with the introduction of the world’s first defensive driving CD-ROM in the 1990s. Today, eDriving helps organisations around the world to reduce incidents, collisions, injuries, licence endorsements, carbon emissions, and total cost of fleet ownership.

At its heart is the Mentor by eDrivingSM smartphone app that identifies risky driving behaviours for intervention and safe driving habits for recognition. In-app features include micro-training and coaching, gamification, collision reporting, vehicle inspections, and a FICO® Safe Driving Score validated to predict the likelihood of future collision involvement. Through our five-stage, patented Crash-Free Culture® risk reduction methodology, eDriving helps organisations embrace safety and reduce risk for Sales, Service, Delivery and Warehouse drivers, all within a privacy-first, data-secure environment.

eDriving is the digital driver risk management partner of choice for many of the world’s largest organisations, supporting over 1.2 million drivers in 125 countries. 

Visit www.edriving.com.

Lightfoot: Delivering robust returns for some of the UK’s largest and most complex fleets

960 640 Guest Post

Many of the companies who turn to Lightfoot have had telematics systems for years which have always provided a wealth of data to managers, who are then in turn relied on to communicate this information back to drivers.

Companies have realised that this approach is fundamentally broken and the wrong way around. Instead, they look to Lightfoot’s bottom-up approach to engage and rewards drivers, empowering those in the driving seat to drive change.

To demonstrate this bottom-up approach, during the months of September and October 2020, Lightfoot are offering a free 6-week trial to any UK-based fleet over 100 vehicles (subject to terms & conditions).

The Lightfoot trial is unique in the industry and provides a clear comparison of fleet performance before and after Lightfoot deployment – this leads to a robust ROI case study for fleet owners to evaluate at the end of the 6-week trial.

Should you like to know more, please complete the demo request form here.

Fleet management software usage ‘back to pre-COVID levels’

960 640 Stuart O'Brien

Use of fleet management software is now back to pre-coronavirus crisis, with businesses having often used the lockdown period to rethink their whole approach to transport.
 
That’s according to FleetCheck, which sats the majority of users who were active before mid-March had now returned, and that the volume of work being processed was at levels that could be described as normal.

In addition, more than 100 new companies had start using the system since lockdown began.
 
FleetCheck Managing Director Peter Golding said: “We’re a little hesitant about calling this a ‘return to normal’ because the truth is that what is ‘normal’ has very much changed – but we can clearly see that our customer base appears to be back to work and at levels of activity comparable to six months ago.
 
“What is interesting is how many customers have used the time created by the coronavirus crisis to take a good look at their transport activities. While clearly no-one would’ve wished for these circumstances to develop, they did create a perhaps unprecedented space in which to think deeply about the fundamentals of moving people and goods around.”
 
Golding said that much of this activity seemed to have been based around the digitisation of operations, using technology to make new levels of efficiency possible.
 
“Really, the kind of thinking that has taken place falls into two areas. The first was strategic, tackling fundamental questions about the kinds of vehicles needed in the new normal – how many will be required, who will drive them, how they will be funded, and so on. These are issues that are deeply rooted in operational considerations.
 
“The second is where we have been more closely involved. As with most software solutions, there are always additional features available from which users can benefit but which they weren’t utilising pre-coronavirus. What we have seen is a drive to realise the further efficiencies that are available by simply adopting more of our technology to deliver present and future gains. We’re confident that our customer base will come out of the last few months with their fleets configured to deliver a noticeably greater degree of efficiency.”
 
Golding added that growth in FleetCheck’s customer base meant usage of its fleetmanagement systems were now around 20% higher than at the same time last year with the FleetCheck Driver app proving especially popular, exceeding one million checks a month.
 
“To us, this proves that systems of the kind we provide have become thought of by fleets in a similar vein to how accountants think of Sage or sales teams think of Salesforce. Fleet management software is now absolutely central to the operation of companies running vehicles and, even when things are tough, their value is very much recognised.”

Understanding Vehicle Procurement: Why Cheaper Doesn’t Equal Better

150 150 Guest Post

By AssetWorks

Often, vehicle replacement and procurement processes cause a slew of headaches for fleet managers and analysts. Many fleet organisations struggle with vehicle procurement, especially when deciding whether to purchase a more expensive vehicle, or the lower cost option. 

In most cases, cheaper does not equal better. While the cheapest option maybe the best option in one given scenario, that is a dangerous principle to apply to every circumstance. Instead, your organisation should shift its focus from cost to value. Gather all of your fleet data and evaluate which is most important to help make a decision, including: historical maintenance data, needs analysis and cost comparisons. These important items will help guarantee that you make the right choice.

Take an outdoor painting project, for example. If you wanted to repaint the railing by your front door, and you chose the cheapest standard paint, it may look good for a few weeks or even months, if you’re lucky. When the weather takes a turn, the paint won’t hold up, however. It will chip, peel and leave the unprotected metal underneath exposed. On the other hand, investing in an outdoor-designed paint would have protected your railing for a significantly longer time period, despite the greater initial cost. Think about vehicle purchasing is the same way. If you go with the cheapest option and must replace it in half the time of the other option, you end up using more of your resources. 

With thorough life cycle cost analysis, fleet managers can evaluate vehicle procurement benefits and drawbacks using their existing fleet data, like maintenance data, usage data, labour rates and fuel consumption. 

GPS Innovations (GPSi) wants company drivers to get home safely

960 640 Stuart O'Brien

GPSi Group is replicating its successes in Australia with a dedicated UK business operation that will deliver analytics and data intelligence to change fleet driving behaviours.

The company says its goal is to help companies get every driver back home safely at the end of the working day, partnering with each customer to ensure its solutions are fully integrated.

GPSi delivers its driver analytics and data intelligence solutions via the RoadScout® device and FleetConnect® cloud service; in real time and at a price that makes sense. 

GPSi will also launch their SmartScreen tablet in the UK; bringing alerts, navigation, job scheduling, passenger manifests and pre-start checks to your driver’s fingertips.

For more information, or to trial their services, contact GPSi UK at www.gpsinnovations.co.uk.