Pioneering driver rewards technology company Lightfoot was awarded Joint Silver in the Best Product of the Year category at last month’s Global Good Awards ceremony.
The internationally renowned Global Good Awards celebrate businesses of all sizes for their responsible and sustainable practices, and attract applicants from across the world. This year saw the awards receive their highest number of entrants to date, making the categories even more competitive.
Lightfoot was one of five organisations to reach the finals for the Best Product of the Year category which recognises innovative products serving a sustainable, social, or environmental purpose.
No one company was awarded the Gold award for this category during October’s glittering award ceremony, which was hosted in BMA House in London’s Tavistock Square. Instead, Lightfoot and Sherwin Williams – a paint and coating manufacturer – were jointly tied for silver.
Lightfoot was recognised for its advanced driver coaching technology, which provides fleet drivers with real-time, in-cab feedback alongside incentivisation and rewards via the dedicated app. As drivers adopt a safer, smoother driving style, harmful emissions including CO2 and NOx are significantly reduced, helping businesses to develop cleaner, greener fleets through positive reinforcement that empowers their workforce.
Find out more about Lightfoot’s award-winning technology here.