CASE STUDY: Trakm8 delivers for Pendragon - Fleet Summit
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  • CASE STUDY: Trakm8 delivers for Pendragon

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    As part of the UK’s leading automotive retail group, Pendragon Vehicle Management (a subsidiary of Pendragon Plc), is keenly aware of the importance of effective fleet management.

    An established industry leader for more than 30 years, Pendragon Vehicle Management provides a suite of fleet-focused services to its varied client base, including dedicated account management, an online driver centre and a variety of Fleet Funding options, including contract hire, sale/leaseback and contract purchase.

    No stranger to the telematics market, Pendragon Vehicle Management recognised a growing need among its customers for insights that went beyond just vehicle tracking. Identifying that requirement was what first led Pendragon to Trakm8, the UK’s leading telematics solutions provider. 

    Tony Nicholson, New Business National Account Manager at Pendragon Vehicle Management, takes up the story: “For our customers, vehicle assets are the lifeblood that powers their business, and as such, they want to make sure that their fleets are working as efficiently as possible, and delivering maximum return on investment. 

    “While the basic telematics provision of vehicle tracking is obviously a critically important consideration for fleet managers, tracking alone doesn’t provide enough insights to truly amplify efficiency, productivity and cost-effectiveness across fleets. 

    “Our customers increasingly need solutions that give them a deep-dive, holistic insight into vehicle health, provide ergonomic route planning and monitor driver behaviour, identifying possible training opportunities. Knowing Trakm8 could deliver all of these, and more, in one, data-rich package made them our ideal telematics partner.

    “Since coming on board, Trakm8 has helped us revolutionise our telematics offering for customers, enabling Pendragon to become even more reactive and intuitive to its needs. One such example can be found in our work with one of Britain’s largest household goods retailers, which maintain a fleet of more than 400 vehicles. 

    “The business was seeking to streamline the fuel expenditure across its fleet. Working with Trakm8, we were able to develop an app-based platform for the organisation, which tracked fuel consumption against driver behaviour, enabling the business to then provide bespoke, fuel efficient-centred training to the drivers.

    “Without the access to that data, provided by Trakm8 technology, we simply wouldn’t have been able to deliver such a service. Across the board, Trakm8’s data-led approach has allowed us to be more consultative with clients; an important consideration at a time when fleet managers are becoming ever more risk averse. Technology that can alert to potential problem point, be it vehicular health or driver behaviour, to vehicle cameras that provide invaluable evidence in the result of an accident, are proving to deliver fleet managers valuable peace of mind, and it’s fantastic that we can offer that to our customers, via our relationship with Trakm8.”

    Chris Horbowyj, Channel Sales Director at Trakm8 (pictured), added: “It’s fantastic to be able to provide our technology to an organisation with such a widely recognised brand as Pendragon. Working with such a wide variety of well-known clients, Pendragon needed a solution that was the right fit for the diverse needs of their customer base; we’re delighted our data led insights are helping Pendragon deliver for their clients, and look forward to continuing our relationship with them.”    

    For more information on the full range of products and services offered by Trakm8, please visit: https://www.trakm8.com

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