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Yodel enhances fleet safety with SmartDrive

 960 640 Guest Post
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Yodel, the UK independent parcel carrier, has enhanced its fleet safety programme and reduced collision rates over its HGV fleet, using SmartDrive Systems’ managed service video-based safety programme.

The company operates a proactive, ongoing safety improvement programme – implementing the latest technology across all aspects of its fleet to ensure continuous improvement.

The investment in SmartDrive’s video-safety programme has seen Yodel exceed its annual fleet safety target regarding collision reduction, in just six months, as well as exonerating its drivers when not-at-fault and providing protection from fraudulent claims.

Yodel Head of Fleet and Transport, Andy Yemm says: “With SmartDrive we benefit from objective risk scoring of on-road instances and follow up with driver coaching. It was great news to hear that, on the strength of data from the SmartDrive programme, our insurer accepted that our new proactive approach to road safety was capable of significantly reducing our collision risk.”

Yodel decided to adopt a proactive, rather than reactive, approach to on-road fleet risk in 2019 and spent considerable time examining offerings from various camera suppliers. After an intensive head-to-head trial period, it chose SmartDrive.

While other systems would have required the Yodel driver-trainer team to assess thousands of pieces of footage, SmartDrive’s managed service approach means that all footage is reviewed and risk scored in a consistent and objective manner by SmartDrive’s trained safety professionals. It is then made available to Yodel with coaching insights, via an easy-to-use online portal, which was a key benefit for the company.

Yemm says without SmartDrive it would have taken huge internal resources to manage this amount of data effectively and, in practical terms, would have been impossible to implement and objectively use as part of a proactive driver safety improvement programme.

He says his team now has clear guidance as to which incidents to follow up with specified levels of intervention, from debriefing to coaching.

Yemm says the risk scored camera footage is more effective than a driver-trainer assessing from the cab because it generates more reliable real-world observations. The footage is risk scored against a comprehensive list of observations by SmartDrive’s risk analysts.

He says having cameras on the vehicles had an immediate effect on driver behaviour, but the value of the system is the guided coaching.

To find out more email info@smartdrive.net, visit our website, or give us a call on 01442 345180.

Yodel invests £15m in green fleet

 960 640 Stuart O'Brien
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Parcel carrier Yodel has announced a £15.2m investment in its fleet, designed to reduce the environmental impact of its road-based operations.

The investment includes new vehicles and trailers as well as technology to improve efficiency and safety.

The firm has taken delivery of an all-electric 7.5 tonne light-duty truck, the first in its fleet.

The Mitsubishi FUSO eCanter will initially be based at Yodel’s customer delivery depot in Hayes, and used across London.

It will be put through its paces to ensure that the subsequent electric vehicles are deployed in the right locations. Silent and emission-free, the state-of-the-art vehicle has a load capacity of up to four and half tonnes and is powered by six high voltage batteries.

The carrier has also invested in Microlise technology for all its tractor units and trailers, a total of more than 1,300 assets. This software monitors factors such as speed, location, and road traffic levels. It reports back to Yodel’s business control tower, allowing the team to view the network in real-time and adapt to dynamic conditions.

Microlise’s Android-based DriveTab tablet devices act as the main interface for driver communication and navigation. Journeys can be planned and monitored by the business control tower and instructions sent to the driver, while driving style can be evaluated and feedback provided to optimise performance. Yodel has already seen a seven per cent improvement in fuel efficiency since the introduction of the technology.

In addition, Yodel has fitted every tractor unit with a Microlise panic button, enabling drivers to alert the business control tower of an emergency. The carrier is also trialing a number of dashboard camera systems for its tractor units, to aid incident investigation.

Yodel is also looking to expand its urban bicycle delivery offering. It currently uses bicycle couriers to deliver parcels in central Oxford, Stevenage, Hereford and Brighton with plans to introduce them in Birmingham, London and Manchester soon.

Andrew Peeler, CEO of Yodel, said: “This large-scale investment in our fleet is designed to improve efficiency and minimise the environmental impact of deliveries. I’m delighted that we’ve introduced electric to our fleet this Spring, and we have plans to expand our use of both pedal and electric power this year.

“In addition, we have invested in technology to calculate the most efficient routes and evaluate our drivers’ driving style to further reduce our carbon footprint. 

“Our CollectPlus service helps to minimise congestion and pollution by consolidating deliveries to local stores, which customers can then pick up at their convenience. We are also striving to ensure that every home delivery is successful on the first attempt through the use of enhanced tracking and our Inflight service, which allows customers to redirect or reschedule if they realise they are going to be out when their delivery is due.”

The fleet announcement follows Yodel’s £1m investment in a bespoke semi-automated sorter at its Wednesbury site at the end of last year. The sorter, dubbed Merlin, has enhanced the speed and efficiency of sorting irregular shaped items and improved safety by reducing manual handling.