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WHITE PAPER: The Impact of Immediate Feedback on Driving Behaviour

960 640 Masternaut, a Michelin Group Company

Given that business drivers are 30-40% more likely to be involved in an incident on the road than private drivers, many organisations are concerned about driver safety. Data from the UK government and safety organisations such as RoSPA clearly indicate that driving at higher speeds increases the risk and severity of accidents. However, the benefits of reducing vehicle speed do not only improve driver safety. It also has a direct impact on operational costs and carbon emissions by being beneficial for fuel efficiency, as mpg reduces dramatically at higher speeds. 

At Masternaut, a Michelin Group Company, we believe in promoting a culture of best practice behind the wheel, to create lasting change in a business’ mobile workforce. One way of making drivers more aware of their actions on the road is through Masternaut’s in-cab coaching device

Masternaut’s in-cab coach is a small, dashboard-mounted device that provides drivers with instant audio and visual feedback when it detects dangerous and wasteful driving behavior. Many of our customer case studies have demonstrated that people are more likely to change their behaviour when they receive immediate rather than delayed feedback, and as a result, the in-cab coach is able to encourage conscious and subconscious driving style adjustments. 

The in-cab coach offers drivers alerts that are triggered by harsh acceleration, braking, speeding, as well as excessive idling. By enabling drivers to improve their driving style independently, we have found that not only can driver safety be improved, but your business will also save fuel, decrease carbon emissions, and reduce vehicle wear and tear. 

On average, a vehicle with NO in-cab coach feedback records 5.7 harsh driving events per hour, whereas a vehicle with in-cab coach feedback records 4.2 driving events per hour. This has further enabled our customers to save on fuel and insurance costs by an average of £360 per vehicle per year. 

Download our white paper to see how a study of over 9,000 vehicles shows the very real difference that immediate in-cab feedback has on driving behaviour – Simply complete & submit the form below:

Dangerous driving: 5 risk factors at the wheel

960 640 Guest Post

Road accidents are the leading work-related fatality and a crucial issue for businesses that manage a fleet. At Masternaut, a Michelin Group company we have conducted a study based on over four million driving hours to identify and help you avoid the most common dangers behind the wheel.

Take a look at some of our key findings in the Dangerous driving: the biggest risk factors whitepaper or get in touch for more information on how you can manage the safety of your fleet.

The data collected:

  • > 50 000 vehicles observed
  • 4M hours of driving analysed
  • 192,5M km travelled
  • 15 variables studied
  • > 9M datapoints collected

Download the whitepaper

At Masternaut, a Michelin Group company, our purpose is to provide sustainable mobility through connected vehicle technology. As one of Europe’s largest fleet management service providers, with leading positions in the UK and France, we provide connected solutions for fleet tracking and optimisation, jobs management, driver safety and behaviour improvement, and CO2 emission reduction.

We believe every business is sitting on unrealised potential. Hidden in your data are insights that have the power to transform your fleet – and possibly even your business. We specialise in revealing these transformative insights so you can turn them to your advantage, helping you save money, boost your productivity, improve safety and security, delight your customers and ensure the sustainability of your business.