Partnering with Lightfoot – the UK’s leading provider of in-cab driver coaching and engagement technology – has helped Asda on its journey towards net-zero, with the supermarket now saving an incredible 2,482 tonnes of CO2 per year through its grocery delivery fleet.
It’s all down to the unique technology offered by British green-tech company Lightfoot, which provides real-time feedback for safer, more efficient driving; and a rewards-based system to incentivise and engage drivers from the get-go. Many Asda drivers are now using their Lightfoot app on a daily basis and have already won prizes including an Amazon Echo Dot and a mini drone, as well as cash prizes totalling over £13,213.
