A cleaner, greener fleet – How Asda is reducing emissions through driver engagement
https://fleetservicessummit.co.uk/wp-content/uploads/2022/01/Lightfoot-helps-asda.jpg 960 640 Stuart O'Brien Stuart O'Brien https://secure.gravatar.com/avatar/81af0597d5c9bfe2231f1397b411745a?s=96&d=mm&r=gPartnering with Lightfoot – the UK’s leading provider of in-cab driver coaching and engagement technology – has helped Asda on its journey towards net-zero, with the supermarket now saving an incredible 2,482 tonnes of CO2 per year through its grocery delivery fleet.
It’s all down to the unique technology offered by British green-tech company Lightfoot, which provides real-time feedback for safer, more efficient driving; and a rewards-based system to incentivise and engage drivers from the get-go. Many Asda drivers are now using their Lightfoot app on a daily basis and have already won prizes including an Amazon Echo Dot and a mini drone, as well as cash prizes totalling over £13,213.